Privacy Policy

PuraBrillo

Last updated: February 8, 2025

1. Introduction

At PuraBrillo, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, create an account, contact us, or purchase from our online store.

By accessing or using our website, you agree to the terms of this Privacy Policy.

2. Data We Collect

We may collect the following types of information:

Personal information: name, email address, phone number, billing address, delivery address, and order details.
Payment information: payment method details, card information, or information from payment services. Payment data is processed securely by third-party payment providers.
Browsing information: IP address, browser type, device information, pages visited, time spent on the website, and interactions with our store.
Purchase and preference information: products viewed, products purchased, wishlist activity, marketing preferences, and customer service interactions.

3. How We Use Your Data

Your personal data may be used to:

Process, confirm, and deliver your orders;
Communicate with you regarding your order status or customer support requests;
Provide order updates, shipping information, and after-sales assistance;
Improve our website, products, services, and customer experience;
Personalise content, recommendations, and shopping experience;
Send promotional offers, newsletters, and marketing communications, only when you have given consent;
Prevent fraud, protect our store, and ensure website security;
Comply with legal, tax, accounting, and regulatory obligations.

4. Data Sharing

We may share your personal data only when necessary to operate our business, provide our services, or comply with legal obligations. This may include sharing information with:

Delivery and logistics companies responsible for shipping your order;
Payment processors and secure payment service providers;
E-commerce platforms and technology providers used to operate our store;
Customer support and marketing service providers, where applicable;
Legal authorities, regulators, or public bodies when required by law.

We do not sell your personal data.

5. Legal Basis for Processing

We process your personal data based on one or more of the following legal bases:

Consent: when you agree to receive marketing communications or allow certain cookies;
Contract: when processing is necessary to complete and deliver your purchase;
Legal obligation: when we are required to retain or disclose information by law;
Legitimate interest: when necessary to improve our services, prevent fraud, maintain security, or support our business operations.

6. Data Retention

We keep your personal data only for as long as necessary for the purposes for which it was collected, including order processing, customer support, legal, accounting, tax, and regulatory requirements.

Customer and transaction data may be retained for up to 7 years where required for tax, accounting, or legal purposes.

7. Your Rights

Depending on your location and applicable data protection laws, you may have the right to:

Access the personal data we hold about you;
Request correction of inaccurate or incomplete data;
Request deletion of your personal data, also known as the “right to be forgotten”;
Restrict or object to the processing of your personal data;
Request data portability;
Withdraw consent at any time, where processing is based on consent;
Lodge a complaint with a data protection authority.

If you are located in the United Kingdom, you may contact the Information Commissioner’s Office (ICO) for more information about your data protection rights.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, misuse, loss, alteration, disclosure, or destruction.

While we take reasonable steps to protect your information, no method of transmission over the internet or electronic storage is completely secure.

9. Cookies

Our website may use cookies and similar technologies to improve your browsing experience, remember your preferences, analyse website traffic, and support marketing activities.

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect some features and functionality of our website.

10. Marketing Communications

If you choose to subscribe to our newsletter or marketing communications, we may use your email address to send offers, product updates, new collection launches, and promotional content.

You may unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us directly.

11. Third-Party Services

Our website may use third-party services such as payment gateways, shipping providers, analytics tools, advertising platforms, and e-commerce technology providers. These third parties may process your data according to their own privacy policies and security practices.

We recommend reviewing the privacy policies of any third-party services you interact with through our website.

12. Changes to This Policy

We reserve the right to update, modify, or replace this Privacy Policy at any time. Any changes will be posted on this page with an updated revision date.

Continued use of our website after changes are posted means you accept the updated Privacy Policy.

13. Contact

If you have any questions about this Privacy Policy or how your personal data is handled, please contact us:

📧 Email: contato@purabrillo.com